FULL STACK DESIGNER
FROM BELGRADE, SERBIA.

Visual identity is how you'll be perceived by your visitors.

It's powerful to be in control of such a delicate aspect; it's almost like jumping into users’ minds and injecting them with a desirable image of yourself — and so, it is crucial to get this right.

Every pixel should deliver a senseful story about your proficiency, culture, attitude, and values.

Design isn't just there to be aesthetically pleasant — it must also be functional and provide the user with an intuitive experience.

It's similar to directing a movie — you want to be in charge of where the viewer's attention is at any given moment and feed them pieces of information at just the right time.

At this step, we zero-in on every possible pain point, preventing user frustration and making their stay on your website both enjoyable and worthwhile.

After laying out the blueprint, the structure should come to life with a bang!

Here we create original imagery and come up with engaging effects, custom illustrations, tailor-made icons, background graphics, etc.

Every element has to be stylistically aligned with the core visual concept in order to coherently evoke the desired vibe and visually communicate brand personality.

Once you are fully satisfied with the design, the next step is custom development — bringing the website to life by building the code from scratch.

I do both WordPress and Webflow development (whichever is more suitable for the client's needs).

In this phase, we add another dimension of life and depth (micro-interactions, custom animations, fluid layout, etc.), after which your rockstar website is alive and kicking!