SOFTECH

B2B SAAS company revolutionazing sales by boosting every step of the sales process through engaging stimulations & gamification, while also providing superior real-time overview & actionable data insights.

The product itself was already great, but visual identity and brand presence were practically non-existent, so my job here was just to loudly and confidently present their actual field-results; the real impact and client satisfaction.
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As for visual design, the goal was to achieve modern, confident and vibrant look & feel that binds the tech and corporate aspects of the narrative with the freshness of product's innovative spirit, while undoubtedly communicating the strong foundation behind it all.

* Nov 2024. update: Following the creation of visual identity, website, pitch decks and all the other materials, Softech has earned a prestigious spot on the Deloitte Technology Fast 50 Central Europe list, ranking 18th among the region’s fastest-growing tech companies.